Steve Jagger '96 in the Vancouver Sun
Steve Jagger '96, co-founder of Combustions Labs Media Inc. (DBA Ubertor.com) and Reachd.com, was the center piece of an article in the Vancouver Sun yesterday. The article was about online Social Networking, particularly an online tool known as Twitter. Jagger is renowned for being on the cutting edge of technology, especially as it relates to his two tech companies.
Jagger is an avid blogger and organizes monthly technology meet-ups where like minded business people can meet and discuss new technologies to help grow their business'.
Find out what Steve is currently doing by following Steve on Twitter.
Below is an excerpt from the article.
Keeping Up-To-The-Minute Tabs on Friends is all the Twitter
Users of a controversial new service can tell the world what they're up to - in 140 characters
Gillian Shaw, Vancouver Sun. 28 October 2008
Twitter as digital stalking, a potential terrorist tool and a waste of time? Or a networking tool and business imperative?
The latter, says Vancouver tech entrepreneur Stephen Jagger, who has the online social networking tool on the curriculum for his training company Reachd.com.
It's an opinion shared by at least three million as a growing number of users sign up at www.twitter.com to share everything from their business coups to what they ate for breakfast.
Blogging is old-school although, it's still on Reachd's social networking curriculum. Jagger advises business people they should try it all, focusing on the areas that work best for them and the ones they enjoy.
Twitter, a free service, brings micro-blogging to the masses. Businesses, small and large, are discovering it is a way to tap into what their clients and customers are saying and to share their own stories.
Businesses that ignore social networking are being left behind, according to Jagger.
"All businesses should have a social media director. In my company it's me," he said. "You have to be out there on the Internet, watching your company get ripped apart in Twitter. Someone should be out there defending your company, fighting for it, listening to what people are saying about it.
"It's reputation management."
The service, launched by a San Francisco start-up two years ago, initially as an in-house communications tool, has more than 2.3 million users and if imitation is the sincerest form of flattery, Twitter should be all atwitter over the recent arrival of Yammer.com, a similar micro-blogging service that launched in September.
Twitter asks users to answer the question "What are you doing?" in 140 characters or less. Updates are known as tweets and can be read by others: a select list if the user wants to share with only those who get permission to follow them, or the whole world if updates are open to anyone.
Jagger has 239 followers on Twitter and he is following 179 people. Combine that with his 941 Facebook friends and Jagger has an instant connection to more than 1,100 friends, colleagues, clients and business associates.
"If I update Twitter, it will update Facebook and all of a sudden I have spoken to 1,100 people," Jagger said. "You could have it update your blog as well.
Read the Full Article.